Bandcamp bought by Epic - thoughts?
Oct 18, 2023 16:01:45 GMT -5
Post by talvisynth on Oct 18, 2023 16:01:45 GMT -5
I don't follow Reddit in general, but googling about the situation led me to this:
www.reddit.com/r/BandCamp/comments/16ypi50/changes_to_bandcamp_since_the_acquisition_by/
Quoting here a post with excerpts from an interview with the Songtradr CEO:
www.reddit.com/r/BandCamp/comments/16ypi50/changes_to_bandcamp_since_the_acquisition_by/
Quoting here a post with excerpts from an interview with the Songtradr CEO:
"...in an interview, Paul Wiltshire, CEO of Songtradr, was eager to assuage any fears about the company’s new owner. “We think Bandcamp is a great platform as it is,” he says. “There’s not a need to change it into anything other than what it is."
...The plan for now, he continues, is “introduce the opportunity of licensing” to Bandcamp artists who are interested in seeding their music to various brands and platforms. “We think that alone is a really big piece, and we want to get that right,” Wiltshire adds. “That will create a lot of opportunity for the independent market and the artists on there.
...Our strategy around M&A up until Bandcamp has been buying companies that really marry that vision of simplifying licensing. The strategy around Bandcamp was: We’re seeing a trend in the market where music is becoming increasingly important in brands and games and fitness apps and meditation apps, all these different touchpoints. And we’ve seen an increased trend in brands in particular: They want to know about the artist who’s behind the music.
We’ve built technology around being able to best match the right music to a brand or to a customer. How do we ensure the right music is used in an advertising campaign or in a game that aligns with the target audience, whether it’s the gamer or the customer that’s watching the advertisement?
...We look at Bandcamp and it’s the largest independent music community in the world. You could argue SoundCloud is, but that’s more than just an independent artist community — there are a bunch of other things as well. Bandcamp legitimately has that core independent artist market. We looked at the business model, and we love the business as it is; there’s no plans to change the existing model. What we wanted to do was connect licensing to the Bandcamp offering.
This would be an opt-in only basis for the artists so that they continue to control their rights and control their destiny. Licensing is not for every artist, and we want them to be able to choose what they want to participate in. An artist on Bandcamp can not only sell their vinyl, their T-shirts, their digital album, but they can also have the opportunity to license music into multiple different areas.
...We want to be very clear to Bandcamp artists: They will always have the choice of where their music goes. Licensing is quite a steep learning curve for many — what does it mean, what are all the different opportunities, some are paying pennies, some are paying a huge amount. There’s a lot to unpack, so we know that’s going to be a careful learning process and it will take time to properly communicate.
...We really want to protect the value of music rights. We’re not trying to package up a bunch of music and sell it cheaply. That’s not what we do. We’re very much into increasing the value of music for all so when someone licenses music, they get a better result because they’ve licensed something that’s actually on brand that actually suits their time. And on the other side, that music is properly paid for and it attracts the right fees."
...The plan for now, he continues, is “introduce the opportunity of licensing” to Bandcamp artists who are interested in seeding their music to various brands and platforms. “We think that alone is a really big piece, and we want to get that right,” Wiltshire adds. “That will create a lot of opportunity for the independent market and the artists on there.
...Our strategy around M&A up until Bandcamp has been buying companies that really marry that vision of simplifying licensing. The strategy around Bandcamp was: We’re seeing a trend in the market where music is becoming increasingly important in brands and games and fitness apps and meditation apps, all these different touchpoints. And we’ve seen an increased trend in brands in particular: They want to know about the artist who’s behind the music.
We’ve built technology around being able to best match the right music to a brand or to a customer. How do we ensure the right music is used in an advertising campaign or in a game that aligns with the target audience, whether it’s the gamer or the customer that’s watching the advertisement?
...We look at Bandcamp and it’s the largest independent music community in the world. You could argue SoundCloud is, but that’s more than just an independent artist community — there are a bunch of other things as well. Bandcamp legitimately has that core independent artist market. We looked at the business model, and we love the business as it is; there’s no plans to change the existing model. What we wanted to do was connect licensing to the Bandcamp offering.
This would be an opt-in only basis for the artists so that they continue to control their rights and control their destiny. Licensing is not for every artist, and we want them to be able to choose what they want to participate in. An artist on Bandcamp can not only sell their vinyl, their T-shirts, their digital album, but they can also have the opportunity to license music into multiple different areas.
...We want to be very clear to Bandcamp artists: They will always have the choice of where their music goes. Licensing is quite a steep learning curve for many — what does it mean, what are all the different opportunities, some are paying pennies, some are paying a huge amount. There’s a lot to unpack, so we know that’s going to be a careful learning process and it will take time to properly communicate.
...We really want to protect the value of music rights. We’re not trying to package up a bunch of music and sell it cheaply. That’s not what we do. We’re very much into increasing the value of music for all so when someone licenses music, they get a better result because they’ve licensed something that’s actually on brand that actually suits their time. And on the other side, that music is properly paid for and it attracts the right fees."
